Marketing and Publicising Books A Seriously Useful Author’s Guide
For many authors the prospects of having to market their own book is a daunting one. But increasingly, both mainstream and self-publishing authors, are having to do just that! Without some form of self marketing and publicity input, it is rare for any book to sell in significant quantities.
Gone are the days when most authors could sit back and let their publisher sell the book for them. Nowadays, a great many of them, both new and established, are faced with the task of having to ‘get out there’ and do it all for themselves. But the whole process of how the books trade works, and what they can do to help their book sell, is often a mystery. For those who are self-publishing (which is a growing market), there is an even greater necessity to get involved in marketing their book.
This Seriously Useful self-help book aims to demystify the books trade processes, showing what should happen on the marketing and publicity front in the months leading up to publication. It then sets out, in a logical way, what needs to be done to properly market a book to the retail trade, and to publicise it widely to a potential reading audience. Packed full of practical ideas and advice, including what not to do, this book will be an essential companion for any author.
Written by Mary Cavanagh, who has personal experience of both mainstream and self-publishing, the book also includes useful contributions from other mainstream and self-published authors.
Buy Now from Troubador.
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